Ang Sarap Dito — Coca-cola TVC Review
I really like this TVC, not to mention the theme song for this new Ad Campaign for Coca-cola.
http://lagim214.multiply.com/video/item/9/AngSarapDitoTVC.mp4
The TVC is great. It depicts a pretty angel (maybe that’s a bit redundant) witnessing a handful of ‘Ahhhs of satisfaction’ from people on eath. As she flies down to earth (without the humans actually seeing her due to invisibility, seemingly), she finds out that this satisfactory feeling comes from drinking a bottle of Coke. She is so amazed of how people are reacting to this drink, that she tries it for herself. As she swallows down a gulp of the drink, she is apparently transformed to a mortal, becoming as human as we are. She lets out an equally satisfactory Ahh herself. I’m thinking that was the climax. After that, the story’s drama falls as the Angel meets a Devil with his horns cut off (probably due ti drinking Coke, leaving him to become human himself). “Are you from here?” the angel asks. To this the devil answers, “I am now.”
A part of it I am most amused of is its slight irony to the theme song, Ang Sarap Dito. The song’s chorus states,
Lilipad na ako,
Sabayan mo ako,
Ang sarap dito,
Sa pupuntahan ko.
But, on the contrary, an angel comes down to earth to find this refreshing new feeling. I guess it’s the artist(s)’ way of saying that drinking coke is actually more masarap than heaven. It’s a clever idea, to say the least.
The music bed’s nice too. It’s a shorter, slower, more mellow version of Ang Sarap Dito by Project One. I like that version it’s so.. climactic, majestic even. It gives me the feeling of pure bliss, the illusion of heaven.
What are the bad points of this commercial? Personally, I don’t see any part they could improve on. It just hits the right spot to make you feel how its producers want you to feel, which is most probably to make you be in a state of slight euphoria, leaning towards the desire to buy this “amazingly heaven-sent” beverage. Every time I see it, it gives me goosebumps (mostly coz the angel perzn is really, really pretty :P).
Start Something
I’m actually kinda tired of debating about the existence of god, and how it is so useless, because people will just not listen. It’s not exactly efficient. So I decided to take this (bold) step. I decided to start something.
I’ve recently found out that they have come up with an official symbol/logo for atheism and freethought. If the xtians have a cross, we have this.
That’s from http://www.atheist-symbol.info and according to that,
Atheists Alliance International is an umbrella
organization for a large number of atheist,
humanist, freethought groups around the world.
At their 2007 conference, attendees were asked
to vote for their favorite atheist symbol from
among 6 choices which had been determined
by a committee.The winner is the symbol above.
This symbol is not the symbol of AAI or of any of
its member organizations. It is meant to be a
generic symbol of freethought for the world.
I’ve thought of a way spread this symbol and the idea entailed with it by creating stickers mostly with atheist URLs attached so that awareness about atheism is spread more widely somehow.
For hi-res and individual images, please click here. http://lagim214.multiply.com/photos/album/142
Please pass this article on, and maybe we could start something.
